Market development and trend analysis of domestic stainless steel kitchenware industry

Overview of the Stainless Steel Kitchenware Industry According to the '2013-2017 China Kitchen Stainless Steel Utensils Industry Development Status Market Monitoring and Industry Prospects Research Outlook Analysis Report' released by Booz Data, the current domestic stainless steel kitchenware market has a complete range of products. According to product prices, Customer positioning can be divided into high-end, mid-to-high-end, mid-end, and low-end markets. The high-end market is basically occupied by internationally renowned brands such as ZWILLING, FISSLER, THERMOS, WMF, and national brands account for a small share; the mid-to-high-end market is occupied by a few domestic famous brands such as Supor and Aishida, and has formed a certain market scale; The high-end product market has many brands and fierce competition, mainly selling through department store and supermarket channels; the low-end market is dominated by miscellaneous brands, and the main sales channels are supermarkets and low-end retail stores. Figure: Comparison of brand share of domestic stainless steel kitchenware market I. Market scale analysis of stainless steel kitchenware segments 1) Stainless steel pot market scale analysis Stainless steel pot products are the most important products of stainless steel kitchenware. According to statistics from China Hardware Products Association, stainless steel pot products account for The total amount of stainless steel kitchenware is nearly 70%. It reached 4.310 billion yuan in 2010, with a compound annual growth rate of 20.42%, and it is expected to reach 10.914 billion yuan by 2015. 2010-2015 stainless steel pot product market scale and forecast analysis (unit: 100 million yuan) 2) Stainless steel tableware market scale analysis Stainless steel tableware is one of the main products of stainless steel tableware, which reached 1.834 billion yuan in 2010 and 26.74 in 2012. The compound annual growth rate is 20.74%, and it is expected to reach 4.706 billion yuan by 2015. 2010-2015 stainless steel tableware product market scale and forecast analysis (unit: 100 million yuan) 3) Scale analysis of stainless steel tableware miscellaneous products The domestic market scale of stainless steel tableware miscellaneous products in 2010 was 1.84 billion yuan and reached 2.706 billion yuan in 2012. The compound annual growth rate is 21.26%, and it is expected to reach 4.824 billion yuan by 2015. 2010-2015 domestic stainless steel kitchen miscellaneous products market scale and forecast (unit: 100 million yuan) 2. Domestic industry development trend analysis. With the development of the domestic economy and the transformation of residents' consumption concepts, consumers will pay more attention to the brand and function of stainless steel kitchenware . With the continuous application of high and new technology, products are gradually developing toward the trend of intelligence, individualization, and diversification of functions. The styles and appearances are updated quickly, and the product categories are becoming more and more abundant. The investment forecast of the entire industry shows the following characteristics: 1) Automation and scale have become important competitive means for domestic enterprises. At present, domestic stainless steel kitchenware enterprises are gradually moving towards automation and scale. The traditional workshop-type and extensive production model not only has low production efficiency, but also has low-grade products and low-quality products, which no longer meet the development requirements of modern industries. By expanding production scale, introducing advanced production equipment, and improving existing production processes, domestic enterprises can not only effectively improve production efficiency, protect personnel safety, and reduce labor costs, but also meet the strict requirements of customers in foreign markets. It is of great significance for the kitchenware manufacturing industry to achieve industrial upgrading. 2) Brand concentration has gradually increased, and the market scale of high-end products has increased significantly. At present, the brand concentration in the domestic market is not high, which has brought good development space for issuers. The competition between products will gradually become competition between brands. Companies with high brand awareness and reputation will stand out from the competition. Companies that do not have brand advantages will gradually be eliminated, and the market brand concentration will gradually increase. Brand is a concentrated expression of product quality, taste, and function, and it has increasingly become one of the important factors affecting consumers' decision-making. With the gradual enhancement of consumer brand awareness, the scale of the high-end market will gradually expand. 3) The tableware industry has developed from pure products to the overall field of kitchens. The future development of the stainless steel tableware industry will increasingly emphasize the integrity of kitchen equipment. Domestic companies first need to complete the overall image shaping, and then build their product differentiation system from each market segment. The tableware industry should develop from the pure product side to the overall image design of the kitchen, and realize the overall harmony and beauty of the kitchen through the effective combination of pots, tableware and other kitchen products. For manufacturing companies, product differentiation and category diversification have become effective ways for companies to enhance their competitiveness.
There is a strong need for more research on , in order to be able to provide strong and conclusive evidence of their stainless steel kitchen utensils manufacturers effects. However, recent studies have provided valuable insights into how the intake of may result in improved stainless steel cookware manufacturer.
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