Micro marketing of stainless steel kitchenware
As the pace of modern life is getting faster and faster, some new social media tools quickly fill up a lot of people’s fragmented time. On the bus, on the subway, in shops, there are people holding smartphones or tablets to scan Weibo and play anytime, anywhere. WeChat, the popularization of online information has made people accustomed to obtaining information on the Internet. This phenomenon has made many businesses see business opportunities and began to promote their brands on Weibo, WeChat and other media to expand their brand influence. This is what people say Micro-marketing. So, how should the stainless steel kitchen equipment industry do a good job in corporate micro-marketing? 1. The micro-marketing of stainless steel kitchen equipment companies needs to win with creativity. The accelerated pace of life and the fragmented characteristics of new social media determine that it is impossible for people to spend a lot of time watching Works, let alone content with micro-marketing intentions? Therefore, creativity has become a vital part of micro-marketing. Even if the tone, vocabulary, and sentence patterns are different, users can be attracted to the content instantly, and This is the first step of micro-marketing to generate the motivation to continue browsing; it is also very important for businesses to make full use of creativity to subvert traditional marketing ideas. That is to say, the implementation of creativity must be carried out from beginning to end, and users should not be deceived. 'If they don’t, they won’t be able to experience the idea that the company wants to spread in the interaction, let alone the product information embedded in it. Creative micro-marketing has the same truth as Internet celebrities. They both need to take a different approach. They must also pay attention to mastering the goodness and prevent the creativity from going in the direction of vulgarity. This will arouse users' resentment and make micro-marketing a complete failure. 2. The content should be interesting and practical. The most popular content on Weibo close to life is mainly funny. Because users hope to relieve stress in fragmentary time, the content of stainless steel kitchen equipment enterprises should also be made interesting We can adapt the interesting things in life to the industry characteristics of stainless steel kitchen equipment, but don’t use it to cater to the interests of users. This is because the content of micro-marketing must be practical. Stainless steel kitchen equipment is different from fast. Consumer products, most people pay attention to the micro-marketing platform to gain practical knowledge, so stainless steel kitchen equipment companies can try to publish and push certain topics within a period of time, gradually in-depth, so that users can get more information, and at the same time feel concerned about this The platform is valuable. The content of micro-marketing of stainless steel kitchen equipment should also be close to life, pay attention to contact social hot spots or the focus of public attention, and consider the situation of target customers, such as promotional information, e-commerce information, etc. Some micro-marketing platforms advertise videos and spokespersons Putting photos on the top and frequently posting relevant information can also attract a part of the population. 3. Pay attention to interactive communication with the audience. This is mainly reflected in the highly interactive Weibo and WeChat. Stainless steel kitchen equipment companies can not only share practical information, but also publish focus content that can resonate with netizens and conform to the trend, so that fans can only Interested in commenting and forwarding, willing to communicate together. If you reply or even forward the content or comments of fans in a relaxed and lively anthropomorphic tone, you will greatly strengthen the connection between the company and users when you come and I will greatly strengthen the connection between the company and users, allow users to increase their sense of identity, and create an approachable brand image. WeChat is more special. The one-to-one push method is intimate. Stainless steel kitchen equipment companies can push personalized content that meets the needs of users on the basis of interaction. As for micro movies, in fact, they can also be placed on video websites and Weibo and WeChat platforms, and become a good topic for interaction. The specific operation is similar to Weibo and WeChat, but in general, attention should be paid to the value of target customers. To sum up, the development of society and the advancement of science and technology determine that micro-marketing is promising in the future development, but for the traditional stainless steel kitchen equipment industry, the specific operation of micro-marketing is different from the popular fast-moving consumer goods industry. This also requires stainless steel kitchen equipment companies to choose the most suitable method in practice in order to enhance brand influence and increase sales performance. This mode of micro-marketing has more or less affected the stainless steel kitchen equipment industry. As for the future development, it depends on whether stainless steel kitchen equipment companies are willing to try.
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